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You, Your Stories, and Your Audience

Write Content Your Clients Care About: A Storyteling Course by Marisa Goudy

You, your story, and your audience ecourse by Marisa Goudy

You’ve discovered how hard it is to write content that connects

You long to write posts and articles as effortlessly as your favorite bloggers and thought leaders do.

Truth is, writing meaningful, satisfying blog posts isn’t easy.

What is easy? Sinking time into content that few people read. Investing your energy in blog posts that you aren't particularly proud of.

Trust me, I’m a writer, and it took me over four years of being in business for myself before I could easily and confidently create content that my readers and I cared about.

The blogging advice that “everybody” offers just isn’t going to work for you

For longer than I like to admit, I got sidetracked by the prevailing “how to write an epic blog post” advice out there. Eventually, I realized that the marketing geniuses and the blogging gurus weren’t talking to me. They were talking to venture capital backed corporations that wanted to use content to sell apps and educational software.

They weren’t talking to consultants, therapists, coaches, and other emerging thinkers who wanted to touch hearts and inspire growth and transformation.

How to write the content that matters

Connect to stories that matter to you and your ideal clients: You, Your Story & Your Audience: Write Content Your Clients Care About ecourse Step away from the keyboard for a moment. The answers you are looking for to solve your blogging blues aren’t going to be found on Google right now.

You don’t need to learn how to write snazzier list posts. This isn’t the time to discover how to compose killer headlines.

Instead, it’s time to connect to the stories that inspire people. It’s time to uncover the stories that matter – to you and to your ideal clients.

Stories are about transformation & relationships

You’re a professional in the transformation business. You develop meaningful relationships with your clients in order to support them through their healing and growth.

To start and continue a conversation with this sort of ideal client, you need to create content that shows them you understand their problems and hopes. You need to reveal the right amount of YOU to help them get to know you.

And you need to tell stories that shift how your ideal clients look at their world.

You can do this.

It is time to create blog posts that make your readers say “this writer gets me.”

Yes, you can tell stories that are powerful enough to change minds and encourage action. And yes, you can use stories to build your business.

In fact, it’s like storytelling was designed for you and your goals. But you’re not going to connect to your audience with gimmicky, one-size-fits all content.

Instead, you want to tell meaningful stories that come from an authentic place.

With everything you’ll learn in the You, Your Story, and Your Audience eCourse, you’ll be ready to tell stories that matter. You’ll be writing the right content in the right way so you connect to the hearts and minds of your ideal readers.

What you’ll learn in You, Your Story, and Your Audience: Write Content Your Clients Care About

  • What makes a good story and how to make that work in your articles and blog posts
  • Your role as storyteller and just how many personal details to reveal
  • Who your ideal reader is and how you can speak to their needs and interests
  • How to reshape your old content into strong stories that connect

This eCourse has three main modules

You, the Storyteller | You, Your Story & Your Audience: Write Content Your Clients Care About eCourse for coaches, healers, therapists

In section 1, You, The Storyteller, explore how to use your passions, your experiences, and your inherent sense of curiosity to craft stories that you care about.

Your stories need to matter to you before they will matter to anyone else.

Tell authentic stories | You, Your Story & Your Audience: Write Content Your Clients Care About eCourse for coaches, healers, therapists

In section 2, Your Stories, discover the basic foundations of irresistible stories – beginning, middle, end; conflict and resolution; emotion and transformation.

You'll also learn how to shape your blog posts and other online content based on the story conventions that light up the human brain and make people excited to read more or take action.

Your audience| ideal clients| You, Your Story & Your Audience: Write Content Your Clients Care About eCourse for coaches, healers, therapists

In section, 3, Your Audience, you'll meet your ideal client/reader and create a profile that will guide every piece of content you write.

This is when you find out how to avoid losing yourself in writing for the marketplace even as you keep your eye on your goal: write authentic content that inspires readers to invest with you.

You, Your Stories, and Your Audience is right for you if…

  • You’re a consultant, healer, coach, or therapist who wants to attract great clients.
  • You want writing that connects and builds an online platform to support your goals to become a speaker, author, and program/workshop leader.
  • You cringe when you hear “everyone is a storyteller” since you’ve never been able to access that particular superpower – at least not on your blog.
  • Writing something you have to publish feel harder than it “should.”
  • You want your writing to be read and you want your website to be effective.

You, Your Stories, and Your Audience isn’t a good fit for you if…

  • You’re not sure who your target market is and you’re still thinking about what it is you want to sell
  • You don’t plan to have a blog and you don't think "content marketing" is for you
  • You’re selling widgets and you’re only in it for the money

Your Instructor

Marisa Goudy
Marisa Goudy

Marisa Goudy is a writer and storytelling coach who helps therapists, healers, and emerging thought leaders write content that their readers care about.

In addition to ten years of blogging experience and academic writing in the field of Irish literature, Marisa has published Chumpi Illumination: Gateways to Healing and Transformation, a book and wisdom card set she co-wrote with her mentor and Mystery School teacher Eleanora Amendolara.

Though she’ll always be a Cape Cod girl at heart, she now lives and writes in New York’s Hudson Valley with her husband and two young daughters. Being a mermaid stuck in the mountains isn’t so bad - every strong story relies on a little conflict, after all!

Contact Marisa with questions and suggestions related to the course and to discuss her private consulting services: marisa AT marisagoudy DOT com

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

What consulting clients & students say about my work

Dr. Lily Zehner, testimonial for Marisa Goudy, writing coach

If you ever need support in writing your story (or writing in general, I highly recommend Marisa. I know I will continue to work with her because this process was nothing less than therapeutic in its own right and it helped to remind me that I am a writer. And, even though I may need some support along the way, I am ultimately the storyteller.

Dr. Lily Zehner, MFT-C, Relationship Therapist & Coach

Thanks again for the coaching call! It was so helpful to have someone whose experience includes writing, blogging,and creating stories from life. The class material and your call gave me clarity on how to create the content for my blog that my clients can connect with and the most effective, meaningful ways that I can deliver that message (happy sigh). You rock!

Elizabeth (Biz) Cush, LGPC, Progression Counseling

My Promise to You

I’ve never met a person without a story to tell – and I know you won’t ruin my perfect record.

I created this class because I am a student of story – I have a BA in English from Boston College and an MA in Irish literature from University College Dublin.

And I have the practical experience that comes from being manager of people and ideas – I was an administrator at an elite liberal arts college library before I freed myself to work from home and be there for my kids.

My six years of experience as an entrepreneur writing websites and consulting on social media strategy has exposed me to just about everything it takes to market a business on the web. I know that all those tactics are empty talking points if you don’t have a real story at the foundation of your work.

You want writing to be easier and you want your words to connect with the people that matter. You want to establish a vibrant online presence that supports your business. Start by investing in yourself, your stories, and your ideal readers.

Have questions about the course? Not sure if at-home study is your best option or one-on-one consulting would serve you better right now? Let’s set up a free 15-minute conversation so you can be sure you’re making the right choice.

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